Is LA’s First Female Mayor Being Held to a Different Standard?
By: Emily Hricak
October 14, 2023
Photograph: Francis Chung/POLITICO
The issue of gender bias in politics is a complex and multifaceted one, and it is essential to approach it with nuance and an understanding of the various factors at play. While progress has been made in recent years with the increasing representation of women in politics, there still exists a pervasive phenomenon where female politicians are often held to a lower standard than their male counterparts. We can see this example today as we evaluate Los Angeles’ expectations of newly elected Mayor Karen Bass.
One aspect of this phenomenon is the double standard in expectations. Female politicians may find themselves judged more harshly on their appearance, personal lives, and communication styles compared to their male counterparts. Media coverage often tends to focus on the physical appearance of women in politics, scrutinizing their clothing choices and hairstyles, which can detract from discussions about their policies and qualifications. In contrast, male politicians are generally evaluated based on their ideas, experience, and leadership qualities.
Additionally, the societal expectation that women should be nurturing and empathetic can work against female politicians. When women exhibit assertiveness or strong leadership qualities, they may be labeled as aggressive or bossy, terms rarely applied to their male counterparts for similar behavior. This biased perception can undermine the authority and credibility of female politicians, making it challenging for them to gain public support.
Moreover, research indicates that female politicians often receive less media coverage overall, and when they do, it tends to be more negative. This disparity in coverage can contribute to a distorted public perception of female politicians, as the focus on negative aspects may overshadow their accomplishments and policy proposals.
The "likability" factor also plays a role in perpetuating the double standard. Female politicians are frequently expected to be likable, relatable, and approachable, while male politicians are often judged more on their competence and effectiveness. This can result in women feeling compelled to navigate a narrow path between being assertive enough to be taken seriously and maintaining a level of perceived likability.
The prevalence of stereotypes and unconscious biases further complicates matters. Deep-seated cultural beliefs about gender roles can influence public perception and contribute to the perpetuation of double standards. These biases may lead to a predisposition to doubt the leadership abilities of women, assuming that they are less capable or competent than their male counterparts.
Karen Bass proposed an ambitious agenda to combat homelessness in Los Angeles throughout her campaign. She’s made tangible strides towards this goal, but has nowhere near equated to where she said she’d be. Is she being cut slack by the media and the city because she is the first woman to do the job?
​
Addressing these issues requires a collective effort from society, the media, and political institutions. Encouraging fair and unbiased media coverage, challenging stereotypes, and fostering an environment where female politicians are evaluated based on their qualifications and policies rather than their gender are crucial steps toward achieving equality in politics. By recognizing and challenging the double standards faced by female politicians, we can work towards a more equitable and representative political landscape.